Job title: Advertising Operations Specialist
Company: Infotech Sourcing
Job description: Start/End Dates: 7/5/2022 – 12/31/2022
Tax Work Location: US – CA – Burlingame (LOCATION-3-33863)
Job Title: Marketing & Sales – Advertising Operations Specialist V
Job Description: Title – Digital Analytics (Tracking/Reporting) Specialist
Implement tracking pixels on a variety of platforms using first party integrations and third party tools such as Tealium iQ.
Provide quality assurance support to paid media team for campaign setup and launch.
Provide ongoing maintenance of tracking infrastructure that accurately tracks high-value actions (such as button clicks, pages views, eCommerce purchases, App installs etc.); configure tracking for new campaigns and platforms; and troubleshoot issues as they arise.
Project manage and drive execution of strategic initiatives including new technologies, privacy requirements implementation and existing tools evolution
Provide oversight and support for various processes related to paid media execution; assist in documentation and rollout of key processes to internal team and agency partners.
8 – 10 years of media/ad ops/digital industry experience
Strong experience working in a Tag Management system such as Tealium iQ and knowledge of concepts such as Data Layer, Custom Tag Templates, and Extensions
Experience with ad servers and mobile measurement partners (e.g. Kochava, Singular, AppsFlyer etc) required
Experience working directly with paid media vendors on pixel implementation and conversion tracking setup
Proficient with Third Party Ad Servers (Campaign Manager/Google Marketing Cloud) and rich media technology
Ability to work in fast-paced environment while demonstrating the ability to multi-task and keep multiple projects on-track
Strong Troubleshooting skills
Strong project management skills especially working in a highly collaborative, matrixed environment
Bachelor’s degree with Marketing/Technology focus is preferred
eComm/Gaming industry experience preferred
Experience with demand side platforms a plus (e.g. The Trade Desk, DV 360, Verizon)
Familiarity with multi-touch and advanced marketing attribution models
Location: Burlingame, CA
Job date: Sat, 11 Jun 2022 22:04:42 GMT
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