Job Vacancy Data Scientist – Marketing/Advertising Redolent

Job title: Data Scientist – Marketing/Advertising

Company: Redolent

Job description: One of our direct client is urgently looking for a Data Scientist @ San Bruno, CA

TITLE: Data Scientist – Marketing/Advertising

LOCATION: San Bruno, CA

Duration: 6 to 12+ Months

Client inputs

  • Marketing Mix model or media experience
  • Strong Python programming
  • Good statistical background
  • PhD degree preferred ( not must )
  • Past experience with Media Analytics company is desired
  • A/B testing a plus

Description:

We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc)

Responsibilities

  • Perform hands-on modeling and complex analyses using Python, SQL and/or R
  • Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
  • Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO
  • Present media mix insights to different levels of senior clients
  • Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
  • Partner with cross-functional team to streamline data science solutions
  • Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization

Minimum Qualifications

  • Master’s degree in statistics, economics, operations research, engineering, or related field
  • 6+ years of industry experience in data science, measurement, marketing strategy & analytics
  • Strong communication skills to ‘tell a story’ that provides insight into the business
  • Proficient coding skills (SQL/Python/R) and database knowledge
  • Extensive experience with predictive modeling algorithms
  • Strong project management skills, including managing technical resources and multiple priorities & milestones.
  • You have a passion for working in a fast-paced agile environment.
  • A collaborative mindset and sense of curiosity

Preferred Qualifications

  • PhD degree in Statistics, Economics, Operations Research, or related field
  • Experienced in building market mix and multi-touch attribution models
  • Experience with advertising, measurement, and/or digital marketing analytics
  • Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
  • Advanced programming skills with experience of creating Python modules
  • Experience with A/B and Multivariate test design and implementation

Expected salary:

Location: San Bruno, CA

Job date: Wed, 08 Jun 2022 00:26:52 GMT

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