Job Vacancy Director, Digital Advertising and Marketing Careers In Nonprofits

Job title: Director, Digital Advertising and Marketing

Company: Careers In Nonprofits

Job description: Director, Digital Advertising and Marketing

Washington, DC

POSITION DESCRIPTION

ORGANIZATION: World Food Program USA

POSITION TITLE: Director, Digital Advertising & Marketing

REPORTS TO: Senior Director, Marketing, Digital Advertising, and Brand

DIRECT REPORTS: Three: two Senior Managers, Digital Advertising and Marketing; one Manager, Experience Marketing

LOCATION: Fully Remote (East Coast is preferred, vaccination is required)

SALARY: $125,000 – $130,000 annual salary with great benefits

CNP has been retained by WFP USA to recruit for this search. To apply, please use this link.

The Director, Digital Advertising & Marketing is a seasoned digital advertising and fundraising professional who will expand the scope of our digital advertising program and take its performance to the next level. This role leads the advertising team to deliver against KPIs at each stage of the donation cycle – awareness, consideration, and conversion. It is ultimately responsible for producing revenue.

We’re looking for an engaged individual who considers themselves a program architect and is excited to operationalize and scale a quickly-growing advertising program, outlining the standard operating procedures, systems, tactics, and processes necessary to expand the group’s capabilities in both known and rapid response activation scenarios. They should be comfortable with fluid budget scenarios and motivated by articulating and soliciting buy-in to take calculated risks to deepen market saturation. They are comfortable establishing relationships with media publishers and vendors to negotiate pricing and placements for best return.

Most importantly, this role will actively mentor, provide guidance, support, establish trust, encourage growth, and empower the advertising team, prioritizing their team members’ professional development and partnering with them in advancing their growth.

Successful candidates will demonstrate a track record of executing impactful digital fundraising campaigns in a nonprofit or agency setting. They will demonstrate an ability to achieve revenue results in a fast-paced and dynamic environment, while balancing short- and long-term organizational priorities. They are comfortable with a fast-growing team and swiftly managing campaign and budget changes to achieve highest organizational impact. They are passionate about understanding and analyzing data and engaging creative thinking to maximize results.

GENERAL RESPONSIBILITIES

· Oversee the design, execution, and optimization of successful digital advertising plans to drive brand awareness and engagement, new donor acquisition, and the lifetime value of donors.

· Manage team’s media buying activities to identify new sources of donor acquisition, scope channel placements to increase marketing spend efficiency, and define the focus for testing/analysis/experimentation across all paid ad channels.

· Build and operationalize SOPs and documents needed for new campaign launches, optimization, and reporting, such as team-produced media plans, creative briefs, timelines, budget management, QA, and KPI tracking.

· Identify and pragmatically deepen WFP USA’s relationship with high-value audience segments and donor journeys that are most effective at delivering against key strategic goals.

· Articulate revenue projections and investment budgets for paid advertising channels, ensuring that spend, awareness metrics, and revenue are pacing in such a way that WFP USA is achieving the maximum audience coverage possible while still breaking even on investment.

· Partner with internal teams to build advanced reporting that best demonstrates opportunities to grow lifetime value of key donor audiences based on their point of acquisition and topics of interest.

· Identify opportunities for better tracking and analysis infrastructure and work with the Manager, Experience Marketing to establish working groups that can implement best technology solutions to achieve it.

· Partner with advertising team in establishing and growing relationships with media partners.

· Oversee the Sr Manager, Web Experience and the Manager, Experience Marketing in managing the workflow and timelines for creating and testing personalized on-site experiences to yield optimal return.

· Work in close partnership with other team leaders, such as the directors of social media, brand & editorial, media relations, and celebrity partnerships, to set objectives and multi-channel strategies for key campaigns and moments in time, such as end-of-year fundraising.

· Inspire a culture of testing, learning, and maximizing results.

· Work closely with digital fundraising and marketing teams at U.N. World Food Programme headquarters, sharing strategies, campaign assets, results, and key takeaways to fuel performance across teams.

· Stay up to date on emerging digital fundraising, advertising and marketing trends across relevant industries to identify and grow brand opportunities.

QUALIFICATIONS

· Bachelor’s Degree in Business, Marketing, or related field, or equivalent experience.

· 8+ years of experience and proven results in developing and executing successful integrated, multi-channel digital advertising and fundraising campaigns. Your experience has ranged from hands-on executional media planning and activation to holistic budget and strategy development.

· Deep experience working with financial data and budgets to articulate expected fundraising ROI. A proven track record in executing advertising strategies to yield revenue is a must.

· Must have at least 3 years of supervisory experience. You should already know how to hire, create solid working relationships with, delegate responsibilities to, and lead a team of experienced people. You should see people management as your most important task.

· Expertise in managing advertising and fundraising campaigns and optimizing results on Google Display Network, paid search, paid social, broader display advertising, DRTV, and CTV.

· Strong analytical skills and the ability to translate data and information into actionable insights. The successful candidate will have a clear perspective on how to implement tracking solutions that ensure digital activity is measured accurately across various platforms to better establish an understanding of how upper-funnel display investments influence bottom-line return. Experience using Salesforce preferred.

· Excellent communication skills. Whether verbal, written or in deck form, you’ll need to be able to communicate clearly and answer advertising questions coming from all levels of understanding.

· Strong initiative, a collaborative and hands-on approach, attention to detail and the ability to work in fast-paced and high-growth environment with challenging deadlines.

· Advanced experience in working with Excel (e.g. Pivot Tables, Pivot Graph, VLOOKUP, Large Data Set, etc.)

· Nonprofit or agency experience strongly preferred; must be mission-driven and passionate about solving global hunger.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this title. This description should not be construed as an exhaustive list of all responsibilities, duties, and skills required of incumbents holding the position. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Further neither this description, nor completion of tasks associated with this title should be construed as a contract of employment. All employees of WFPUSA, unless otherwise designated by the President, are at-will employees.

About Careers In Nonprofits

Careers In Nonprofits is a seven-time award winning Best of Staffing recruiting firm, exclusively serving the nonprofit sector. Since 2006 we have provided temporary, temp to hire, and direct hire services to over 600 nonprofit organizations throughout the US. Our mission is to connect the best people with the best causes. We successfully fulfill this mission by identifying client needs and candidates career goals, matching them through a proven search process that works. For more information, please visit our website at .

Expected salary: $125000 – 130000 per year

Location: Washington DC

Job date: Thu, 09 Jun 2022 02:38:48 GMT

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