Job Vacancy Director of Marketing Communications Other World Computing

Job title: Director of Marketing Communications

Company: Other World Computing

Job description: About Us:

OWC is a fast-paced, friendly atmosphere that advocates ingenuity and encourages every employee to contribute ideas towards the discovery of the next innovative concept that could change the world of technology. Our shared vision of the ultimate customer experience is a key component to achieving the industry-leading results OWC has become known for around the globe. We firmly believe that the best in life is obtained through dedicated teamwork and creativity.

OWC is an environmentally conscious company committed to the conservation of our planet’s resources through the use of renewable energy and company-wide recycling programs. Today OWC is recognized as a leading zero-emissions Mac and PC technology company. Other World Computing (OWC) has been providing the highest quality hardware products and support to the computer industry since 1988, specializing in Mac upgrades and expansion products to extend the useful life of Macs and reduce e-waste. We have one of the largest online catalogs for computer and iDevice enhancement products through our e-commerce portal and have been steadily expanding the software solutions we provide as well through our brands SoftRAID and Mediafour.

OWC offers great benefits such as medical, dental, vision, 401K, short/long term disability, HSA and FSA accounts and a wellness program. We provide paid time off and 6 paid holidays as well as flexible schedule and work from home opportunities. We value our employees so there is potential for career growth, cross functional training, stretch assignments and ongoing educational opportunities.

Job Summary:

The Director of Marketing Communications has the critical role of taking existing messaging and amplifying it through all our different channels. You will lead and oversee the team that is responsible for all outbound marketing communications including press, social, resellers/distributors, reviewers, and influencers as well as coordinating with our Web Operations team to create engaging public facing material like videos, white papers, testimonials, and blog posts. You and your team will be responsible for events and tradeshows, ensuring we provide the best foot forward with our booth and in creating an aggressive media schedule.


  • Drive and manage outgoing communications with resellers/distributors including, but not limited to:
  • New product introductions.
  • Channel incentive programs.
  • Lead generation activities.
  • Training.
  • Email blasts.
  • Oversee and coordinate new relationships and engage with new and existing reviewers on:
  • New product introductions and review or preview opportunities in the Mac, Windows, M&E, Audio and Corporate spaces,
  • Roundup or shootout opportunities for all products.
  • Content calendar focus areas like Dads and Grads, Holiday shopping, etc.
  • Oversee and coordinate new relationships and engage with new and existing influencers on:
  • New product introductions and review or preview opportunities in the Mac, Windows, M&E, Audio and Corporate spaces.
  • Opportunities for workflow studies, testimonials, etc.
  • Other opportunities that align with the specific influencer and their audience base.
  • Oversee and coordinate new relationships and engage with existing press contacts on:
  • New product introductions and review or preview opportunities in the Mac, Windows, M&E, Audio and Corporate spaces.
  • Advertising opportunities in targeted publications and sites.
  • Connecting press with internal subject matter experts and arranging interview opportunities.
  • Coordinate and drive with Sales team to provide various support and requested collateral for the sales process and make sure leads generated from activities are handed off.
  • Share product feedback from any partners or customers with Product Development and Engineering.
  • Design and implement measurements to quantify ROI from the different channel marketing programs, and ensure receipt of agreed upon collateral and deliverables.
  • Manage external PR partners.
  • Work closely with marketing communications, web teams, and product marketing on development and production of partner enablement tools and other campaign related collateral.
  • Lead by example by providing a coherent vision and clear guidance, and by empowering your team.
  • Thrive in a fast-paced environment and are comfortable executing the strategy as well as building your own.
  • Roll-up-your-sleeves approach with a willingness to support the team and business.
  • Flexibility in duties and projects supporting the organization.

Required Skills/Abilities:

  • Develop and execute long-term outbound marketing strategies and roadmaps to drive fast-paced, ongoing growth to achieve our monthly, quarterly, and annual revenue goals
  • Lead and develop the outbound marketing team to help each member shine in their role and maximize their potential
  • Analyze account data from all stages of our outbound funnels, to optimize for revenue generation.
  • Partner with internal stakeholders across the company, and external agencies and vendors to execute key marketing strategies and tactics.
  • Use data to constantly analyze, diagnose, and measure performance against expectations.
  • Make data-driven recommendations to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities.
  • Communicate frequently and clearly with team and solicit feedback if necessary.
  • Exceptional written and verbal communication skills.

Education and Experience:

  • 8+ years of Channel Marketing experience.
  • 5+ years of marketing communications experience.
  • Advanced computer skills.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. This job description supersedes prior job descriptions. When duties and responsibilities change and develop, the job description will be reviewed and is subject to changes of business necessity.

EEO/AA Employer

Applicants must be currently authorized to work in the United States.

We are proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factor under federal, state, or local law.


Expected salary:

Location: Woodstock, IL

Job date: Sat, 25 Jun 2022 07:16:02 GMT

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