Job Vacancy Manager, Performance Marketing, Peacock NBCUniversal


Job title: Manager, Performance Marketing, Peacock

Company: NBCUniversal

Job description: Business Segment

Direct-to-Consumer

Responsibilities

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Role Details

As the Performance Marketing Manager, Originals & Exclusives, you will plan and execute campaigns for Original Series on Peacock, with the goal of optimizing media to drive efficient subscriber acquisitions and build excitement and demand.

Day-to-Day Responsibilities:

  • You will support performance marketing strategy for Originals working with the Content Marketing and Brand Media teams to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
  • Work with cross-functional teams to strategize and execute campaigns across Paid Social, Search, In-app & OTT media, Programmatic, and Affiliates.
  • Work closely with the performance marketing agency to plan and optimize spend across channels toward driving efficient Peacock subscriber acquisition and title awareness.
  • Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock’s first party and third party to inform decisions while staying true to the Peacock brand.
  • Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Peacock subscribers determined by lifetime value.
  • Help manage the performance marketing budget and expenses working closely with Manager, Performance Marketing.
  • Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.

Job Number

71425BR

Posting Category

Digital Media

Sub-Business

DTC HQ

About Us

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an

Expected salary:

Location: Orlando, FL

Job date: Fri, 08 Jul 2022 06:45:11 GMT

Apply for the job now!

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