Job Vacancy Social Advertising Marketing Expert Gannett


Job title: Social Advertising Marketing Expert

Company: Gannett

Job description: The Social Ads Marketing Expert will develop and execute on paid digital social marketing strategies for our company’s clients. This role will formulate appropriate strategies and manage the client’s paid social media campaigns as well as communicate performance and recommendations in order to drive ROI and grow and retain the client.

Key Responsibilities:

  • Monitor, evaluate and make updates to ReachLocal campaigns in an effort to increase awareness and leads as well as the overall ROI
  • Conduct monthly calls with clients to discuss campaign performance and strategy
  • Provide performance reviews that will highlight the current status of the campaign, insights and recommendations to improve the campaign and client satisfaction
  • Troubleshoot platform and API issues
  • Continually updating and refresh Facebook ad creative
  • Account management including monitoring utilization, last day spend, reviews and provisioning times
  • Training – internal team, services, sales and clients 5%
  • Initial ad set up including review of ad requirements and creation of ad mock-ups

Skills:

  • Build & strengthen client relationships through excellent campaign execution & service
  • Formulate campaign insights based on knowledge of the brand and customer industry
  • Strong technical & analytical skills to establish, assess, modify/adjust and routinely improve campaigns over lifecycle
  • Develop & advise on marketing strategies by understanding client expectations as well as client goals
  • Experience with Facebook Ads Manager is a plus
  • Self-motivated and likes to learn new tools and technology
  • A strong customer-first, positive attitude that resonates throughout the organization Must be legally authorized to work in the United States
  • Collaborate with sales & client to create compelling text & graphic for Facebook ads
  • Drive improvement in agency processes and workflow where it’s needed
  • Ability to translate campaign data into actionable insights
  • Participating in team meetings and brainstorms
  • Must have the ability to juggle tasks, wear many hats and adapt to change
  • Adept at listening to client needs and effectively communicating solutions to their need

Requirements:

  • 2-3 years of experience in client services, account management or project management, ideally with a focus on digital marketing
  • Ability to work in a fast-paced environment managing several campaigns
  • Ability to communicate professionally at all levels of the organization
  • Strong analytical and technical skills
  • B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses
  • Ability to work independently and as part of a team
  • Experience with SMB marketing & brand awareness, ideally digital marketing using Facebook platform or Google AdWords platform
  • Experience with Microsoft Suite
  • Education Requirements:
  • Bachelor’s degree in Marketing, Communications, Advertising, Emerging Media, PR, English, Journalism, or related subject

Other details

  • Job Family Digital Marketing
  • Job Function Marketing
  • Pay Type Salary
  • United States

Expected salary:

Location: USA

Job date: Thu, 09 Jun 2022 02:52:23 GMT

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